The Focus Year

You want the best for your business. You want your team to perform and you want people to stay energized.

You can see they're working hard. But you also see:

Where does it go wrong?

Your people are in meetings all day. In between, they try to get their work done, but then an email comes in. A colleague with a quick question. A message from a client.

Work that could be done in a few hours of focused effort now takes days.

It’s not a motivation problem. It’s not a discipline problem.

The problem is that focus has become impossible.

Isolated interventions don't work

Everyone knows it: build in breaks, don’t check your email all day, tackle the most important task first. Yet nothing changes. Why not?

Because focus isn’t about discipline or life hacks. It requires a fundamental choice, one that affects structure, behaviour, and culture.

Training your people isn’t enough. A one-off time management workshop or a talk about mindset won’t change anything.

You only get lasting change when your organisation changes too

Just like you can teach someone to resist the sweet jar, but as long as it’s sitting there, sooner or later they’ll give in.

You set the culture

A culture doesn’t change overnight. That’s why we work with a year-long programme: evidence-based interventions, no hype. From analysis to embedding, with concrete steps and measurable results.

What you gain from our year-long programme

When focus becomes second nature in your organisation, everything changes.

Energy flows

How would it feel if everyone in your organisation experienced calm and clarity? If every day you were working on what truly matters?

Absenteeism decreases

Your people get more done and still feel energetic. Absenteeism drops and productivity rises.

Innovation grows

Projects get delivered on time. Complex analyses finally get done. Strategic projects receive the attention they deserve.

Good people stay

Talent stays because they have an environment that allows for good performance. No turnover caused by work pressure or lack of clarity.

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The training makes a difference on multiple levels

”Focus and distraction are daily issues that everyone faces. That’s why it’s so valuable to work on them together with your colleagues. It boosts your team’s effectiveness and productivity, making the investment pay for itself. But the impact goes beyond that: it also strengthens interpersonal connections and sense of belonging. It’s a training that makes a difference on multiple levels.”

Wilco Nijland

CEO Sportworx

How do we achieve this result?

We work on three levels:

Individual

Your people learn how to improve focus and manage their energy.

Team

Your team agreements and communication support focus instead of disrupting it.

Organisation

Leadership and structure make focus the easiest option rather than an individual challenge.

We train your people and build the structure with you. We don’t just transfer knowledge, we ensure direct application in the working day. Together we build an organisation where focus comes naturally.

Behaviour change takes time

Not because the theory is complicated, but because repetition and optimisation are needed for lasting change. Throughout the entire year, we are your go-to resource and adjust course wherever needed.

What do our clients say?

Veelzeggende quote

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Naam + functie

Naam bedrijf.

Veelzeggende quote

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Naam + functie

Naam bedrijf.

We work with:

Logo: UMCG
Logo: Politie
Logo: Qualicor
Logo: Amsterdam UMC
Logo: Sogeti

What happens in those 12 months?

The Focus Year is planned in four phases. The concrete implementation of the Focus Year is always tailored to your needs, depending on your situation and the findings from the Scan.

Would you like to see examples?

Download case studies with concrete implementations for organisations like yours.

1. Scan

We observe, speak with you, and all team members complete a questionnaire. Based on this, you receive clear advice for improvement on the individual, team, and organisation levels. We also share a proposal for a year-long programme.

Practical:

2. Train

We build broad support and take targeted steps. Your people learn how focus works and try out new ways of working. Team agreements and organisational choices are opened up for discussion and strengthened.

Practical:

3. Optimise

The change is underway and we adjust where needed. We fine‑tune agreements within teams and support people with personal obstacles.

Practical:

4. Embed

We celebrate success and anchor the change in your organisation. Focus has become second nature: reflected in agreements and in how people work and interact.

Practical:

Would you like to see examples?

Download case studies with concrete implementations for organisations like yours.

Right for your team or organisation?

This programme is a good fit if:

This programme is not the right fit if:

Let's meet

The complete year-long programme starts from €19.700 excl. VAT for one year, depending on the size of your team.

The result: An organisation where people perform well and keep going. Less absenteeism, higher productivity. The return on investment will be realised within a year.

Plan an online call

We discuss your situation, ask sharp questions, and by the end you’ll know whether our programme is the right fit for your organisation.

Pepijn Lochtenberg and Martijn Ruitenburg

Want to see what's going on first?

Start with the Scan: a thorough analysis of focus in your organisation.

We conduct a Team Scan (online questionnaire for your team), observe on the work floor, and have a conversation with you as CEO. You receive an advisory report with concrete points for improvement across all three levels: individual, team, and organisation.

The Focus Scan will reveal the key points for improving Focus for your organisation. No long reports, just clear insights you can implement directly.

Investment: €2.950 excl. VAT.
If you proceed to the year-long programme, this amount is deducted from the total.

Plan a Scan

Click here for more info.

Call about the Focus Scan

In a 30-minute online call we discuss what the Focus Scan involves and what you'll get out of it. We schedule the appointment and go over the preparation for our visit.
Schedule a call

Frequently asked questions

We spread the sessions across the year so that work can continue as normal. In the second phase (Train) we ideally plan one half-day session every 3 weeks with the team.

For the year-long programme we always work as a duo, so you benefit from two perspectives and both our areas of expertise. Pepijn is your main point of contact and Martijn is the go-to person for your team.

No. After the Scan you receive an advisory report and a proposal for the year-long programme. Then you decide whether to go ahead with the complete programme.

Only if your team can operate fully independently. If you are dependent on the organisation (for example in terms of availability requirements), then our approach is less suitable for you.

Then we adjust course. Throughout the entire year we are your go-to resource and adapt our approach wherever needed. We keep thinking along with you until it works.

Focus is embedded in your systems and culture. You can continue independently. We can stay connected for onboarding new employees and demand-driven interventions.

We measure at the start and throughout the programme: absenteeism, productivity, focus time, and employee satisfaction. This allows us to adjust course and demonstrate results.

The investment depends on the size of your organisation. After the introductory conversation we can give you a tailored indication.